Books
Brad’s Books
Ideas worth your time, on leadership, scalability, and family business.
Available 2027
Take the Second Leap
This book presents a Scalable Operating System for Mid-Size Companies. We are writing it for CEOs and Leadership Team members who want to transform their companies, their leadership, and their lives.
Every major global corporation has taken The Second Leap, or it wouldn’t be big.
The book will walk you through the transformation from a Stage One boutique structure to a Stage Two scalable structure, and it will guide your journey to cultivate the world-class Leadership Team that can make it happen.
Take The Second Leap features four key frameworks: Structure, Leadership, Strategy, and You.
A fundamental assertion is that in a scalable company, The Leadership Team runs the business, and the CEO leads the Leadership Team.
This isn’t a turnaround book, and it isn’t written from a “you’re broken” perspective. It builds upon your position of strength as a leader who has already built a powerful and valuable company.
Available now
Family Business Abundance
This book is for family business owners, non-family managers, and next-gen leaders who want to build a company that thrives across generations, without letting the business break the family, or the family break the business.
Personal Note from Brad: “I have watched the Scalability Trap hit family businesses hard, more than once, including across three generations of my own family. This book stems from that experience. It is practical, and it will enable you to overcome so many challenges.”
Second Leap Stories
“I'm working on my next book, and I want your story in it.”
I’m looking to interview manufacturing leaders and family business owners who’ve lived through their own version of the Scalability Trap — the stuck moments, the turning points, the leap. Real stories, not case studies.
This is part of a broader interview initiative — Second Leap Stories — collecting the real, lived experience of leaders who’ve been in No-Man’s Land and found their way out.
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